Sun safe swimwear gets sexy as Gold Coast SunSafe swimwear design awards get ready to recognise the best

Pindara Private Hospital sponsors Australian Resort and Swim Week SunSafe Design Awards

Sun safe swimwear gets sexy as Gold Coast SunSafe swimwear design awards get ready to recognise the best

 

GONE are the days when it felt daggy to slip, slop and slap: Gold Coasters will soon be jumping out of their skin to get their hands on a new generation of sun safe swimwear.

With research from Cancer Council Australia finding two in three Australians will be diagnosed with skin cancer by the time they are 70, Pindara Private Hospital are determined the change things — this year sponsoring the SunSafe Award at the Australian Resort and Swim Week Design Awards, to be judged in November.

Selkie designers Beth Neville, 32, (pictured) and Lucy Tait, 39, are among 14 labels that have submitted their swimwear in the awards.

 

Other designers include Kate Davis-Steer of Sunsoaked swim wear.

Ms Tait, from Northern NSW, is and avid surfer and said she began making surf shorts and crop tops after being unable to find stylish rashies that protected skin from the sun.

Australia has one of the highest rates of skin cancer in the world with about 750,000 new cases of non-melanoma skin cancer being diagnosed and treated each year.

Pindara Surgeon Dr Craig Layt said avoiding excess sun exposure was the best way to prevent developing skin cancer.

 

“Prevention is much better than cure and over the years slip slop slap has been a good message but we can do better,” he said.

“It’s even better to have a well designed piece of apparel that has the appropriate sun protection as it to put on sunscreen.”

Pindara Private Hospital boss Trish Hogan said she was excited the hospital could play a role in prevention of skin cancer.

“If we can support the designers of tomorrow by encouraging them to design not only beautiful swimwear, but protective swimwear it will save lives,” she said.

 

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Tagged: #australianresortandswimweek #sunsafe #swimwear #australianfashion #summerfashion #asiapacific #emergingdesigners #designawards #australia #pindaraprivatehospital

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